Lalita van Lamsweerde and Noreen van Holstein brought 'the Magic of India' to the Netherlands for the first time in the summer of 2023. Together with Ruigoord, 50 years of freethinking, creativity, diversity and 'Vashudaiva Kutumbakam' (the world is one family') will be celebrated. Lalita and Noreen both lived in India for many years and have since played an active role in the cultural sector, both in India and the Netherlands. Together they have created the LaLa Foundation.

50 years ago, the founders of Ruigoord made an overland journey to the South Indian coastal state of Goa. There on the beaches of Goa, LaLaLand was born in 2018, founded by Noreen van Holstein and Deepjyoti Deka. 

LaLaLand Festival is made possible by a fantastic (small) team and many volunteers and enthusiasts.